About OUXI: Our Business Model and Brand Vision

1. Company Profile

OUXI has 14 years of experience in vehicle manufacturing since its establishment on 20 June 2011. We are not a traditional bicycle manufacturer, but a technology-driven mobility company that adheres to the core philosophy of ‘unleashing freedom and exploring infinite possibilities.’ We specialise in creating high-performance, cost-effective all-terrain electric bicycles for global outdoor adventure enthusiasts and urban cyclists.

• Brand Name: OUXI
• Background: Established to meet the growing demand for personalised, high-performance electric mobility solutions, integrating powerful performance, extended range, and unique design.
• Brand Positioning: Target customers are consumers who seek driving pleasure, love outdoor activities, and aspire to express individuality through cycling.
• Core Values: user-centric, fearless exploration, and reliable quality.

2. Core Business Scope

• Product R&D and Design: Competitive electric bicycles developed based on market demand and cutting-edge technology, with a focus on high-power, long-range, wide-tire all-terrain e-bikes, such as the V8 fat-tire series.
• Multi-channel Marketing: Current operations cover North America, with plans to expand into core European markets.
• Customer Service and Support: Comprehensive services including pre-sales consultation, logistics & delivery, installation guidance, after-sales maintenance, and spare parts supply.

3. Our Business Model: A Full-Channel Strategy Centred on Direct-to-Consumer (DTC)

A. Core Model: DTC (Direct-to-Consumer)

• Eliminates intermediaries: Products shipped directly from factory to consumers via overseas warehouses, bypassing traditional multi-tier distribution for competitive pricing and superior performance.
• Direct-to-consumer brand channel: The official website (ouxi-ebike.com) is the hub for product launches, brand storytelling, and technical support.
• Data-driven decision-making: Direct consumer interaction allows fast collection of market feedback and riding data, guiding product updates, marketing, and service optimisation.

B. Operational Support

• Overseas Warehousing: Local warehouses in the United States reduce logistics times, improve delivery experiences, and streamline returns/exchanges.
• Selective Partnerships: Collaborations with platforms like Amazon and Walmart to broaden brand reach while maintaining DTC focus.

Summary and Outlook

OUXI's business model integrates exceptional product quality with efficient DTC operations. transparent communication, we are redefining the high-performance electric bicycle market. Moving forward, OUXI will focus on all-terrain e-bikes, launch innovative products, and expand globally, aiming to become the most trusted electric mobility brand for global adventurers.